/* ============================================================
   Unfckwithable. — shared site styles
   Palette v2 (gradient sunset). Cormorant Infant + Inter.
   ============================================================ */
:root{
  --coral:#F76C6F; --peach:#F8A580; --sunset:#F8C56F; --lavender:#C5A2E8;
  --plum:#7E4F7B; --cream:#FBECDC; --ink:#141413; --terracotta:#9E3F2A;
  --bone:#F5E8D4; --edge:#E5DCC8; --poppy:#FA5537;
  --grad:linear-gradient(135deg,#F76C6F 0%,#F8A580 35%,#F8C56F 65%,#C5A2E8 100%);
  --muted:#4a443d;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Inter',system-ui,-apple-system,sans-serif;background:var(--cream);color:var(--ink);line-height:1.6;-webkit-font-smoothing:antialiased}
h1,h2,h3,h4,.serif{font-family:'Cormorant Infant',Georgia,serif;font-weight:500;line-height:1.08}
a{color:inherit}
img{max-width:100%;display:block}
.wrap{max-width:1120px;margin:0 auto;padding:0 24px}
.narrow{max-width:760px;margin:0 auto;padding:0 24px}
.accent{font-style:italic;color:var(--coral)}
.center{text-align:center}

/* NAV */
nav.site{position:sticky;top:0;z-index:50;background:rgba(251,236,220,.9);backdrop-filter:blur(10px);border-bottom:1px solid var(--edge)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:64px;max-width:1120px;margin:0 auto;padding:0 24px}
.mark{font-family:'Cormorant Infant',serif;font-size:24px;font-weight:600;color:var(--poppy);letter-spacing:-.01em;text-decoration:none}
.nav-links{display:flex;gap:26px;align-items:center}
.nav-links a{font-size:14px;font-weight:500;text-decoration:none;opacity:.85}
.nav-links a:hover{opacity:1;color:var(--coral)}
.nav-links a.here{color:var(--coral);opacity:1}
.btn{display:inline-block;background:var(--coral);color:#fff;font-weight:600;font-size:14px;padding:11px 22px;border-radius:999px;text-decoration:none;transition:background .2s,transform .2s;cursor:pointer;border:0}
.btn:hover{background:var(--plum);transform:translateY(-1px)}
.btn-lg{font-size:16px;padding:15px 32px}
.btn-ghost{background:transparent;color:var(--ink);border:1.5px solid var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--cream)}
.btn-dark{background:var(--ink);color:#fff}
.btn-dark:hover{background:#000}
.nav-cta{display:none}
@media(min-width:760px){.nav-cta{display:inline-block}}
.navtoggle{display:none}

/* HERO */
.hero{position:relative;overflow:hidden;padding:84px 0 68px}
.hero::before{content:"";position:absolute;inset:0;background:var(--grad);opacity:.15;z-index:0}
.hero .wrap{position:relative;z-index:1}
.hero.center-hero{text-align:center}
.hero-grid{display:grid;grid-template-columns:1fr;gap:40px;align-items:center}
@media(min-width:900px){.hero-grid{grid-template-columns:1.1fr .9fr}}
.eyebrow{display:inline-block;font-size:12.5px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--terracotta);margin-bottom:18px}
h1{font-size:clamp(42px,6.4vw,78px);letter-spacing:-.01em}
.hero p.sub{max-width:640px;margin:20px 0 0;font-size:19px;color:#3a352f}
.center-hero p.sub{margin-left:auto;margin-right:auto}
.hero-cta{margin-top:30px;display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.center-hero .hero-cta{justify-content:center}
.hero-note{margin-top:16px;font-size:14px;color:var(--muted)}
.center-hero .hero-note{max-width:520px;margin-left:auto;margin-right:auto}
.textlink{font-size:15px;font-weight:600;color:var(--coral);text-decoration:none}
.textlink:hover{color:var(--plum)}

/* PORTRAIT (with graceful gradient fallback) */
.portrait{position:relative;border-radius:20px;overflow:hidden;background:var(--grad);aspect-ratio:4/5;box-shadow:0 24px 60px -34px rgba(20,20,19,.55)}
.portrait img{width:100%;height:100%;object-fit:cover;object-position:center 22%}
.portrait.noimg img{display:none}
.portrait .ph{position:absolute;inset:0;display:none;align-items:flex-end;padding:22px;color:#fff;font-family:'Cormorant Infant',serif;font-size:22px;text-shadow:0 2px 14px rgba(0,0,0,.25)}
.portrait.noimg .ph{display:flex}

/* PROOF BAR */
.proof{background:var(--ink);color:var(--cream);padding:34px 0}
.proof h2{color:#fff;text-align:center;font-size:clamp(26px,3.4vw,40px);margin-bottom:24px;font-weight:500}
.proof-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:26px 16px;text-align:center}
@media(min-width:760px){.proof-grid{grid-template-columns:repeat(4,1fr)}}
.proof .n{font-family:'Cormorant Infant',serif;font-size:clamp(36px,5vw,52px);color:var(--sunset);line-height:1}
.proof .l{font-size:13px;opacity:.82;margin-top:8px}

/* SECTION */
section{padding:72px 0}
.sec-head{text-align:center;max-width:740px;margin:0 auto 46px}
.sec-head h2{font-size:clamp(32px,4.4vw,52px)}
.sec-head p{margin-top:14px;font-size:17px;color:var(--muted)}
.bone{background:var(--bone);border-top:1px solid var(--edge);border-bottom:1px solid var(--edge)}
.eyebrow-c{display:block;text-align:center;font-size:12.5px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--terracotta);margin-bottom:14px}

/* PRESS BAR */
.press{padding:30px 0;border-top:1px solid var(--edge);border-bottom:1px solid var(--edge);background:var(--cream)}
.press .label{text-align:center;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin-bottom:16px}
.press-logos{display:flex;flex-wrap:wrap;gap:14px 40px;justify-content:center;align-items:center}
.press-logos span{font-family:'Cormorant Infant',serif;font-size:clamp(20px,2.4vw,28px);color:var(--ink);opacity:.72}

/* PILLARS */
.pillars{display:grid;grid-template-columns:1fr;gap:22px}
@media(min-width:680px){.pillars{grid-template-columns:repeat(2,1fr)}}
.pillar{background:#fff;border-radius:18px;padding:28px 26px;box-shadow:0 1px 0 var(--edge),0 20px 44px -30px rgba(20,20,19,.4)}
.pillar .pnum{font-family:'Cormorant Infant',serif;font-size:22px;color:var(--coral);font-weight:600}
.pillar h3{font-size:26px;margin:4px 0 8px}
.pillar .plead{font-size:15px;color:var(--muted);margin-bottom:14px}
.pillar ul{list-style:none;display:flex;flex-direction:column;gap:9px}
.pillar li{position:relative;padding-left:22px;font-size:14.5px}
.pillar li::before{content:"";position:absolute;left:0;top:9px;width:8px;height:8px;border-radius:50%;background:var(--grad)}
.pillar .outcome{margin-top:14px;padding-top:14px;border-top:1px solid var(--edge);font-size:14px;font-style:italic;color:var(--ink)}

/* READS / methodology cards */
.reads{display:grid;grid-template-columns:1fr;gap:22px}
@media(min-width:760px){.reads{grid-template-columns:repeat(3,1fr)}}
.read{display:block;background:#fff;border-radius:16px;overflow:hidden;text-decoration:none;box-shadow:0 1px 0 var(--edge),0 18px 40px -30px rgba(20,20,19,.4);transition:transform .2s}
.read:hover{transform:translateY(-4px)}
.read .rimg{position:relative;aspect-ratio:1/1;background:var(--grad);overflow:hidden}
.read .rimg img{width:100%;height:100%;object-fit:cover}
.read .rimg.noimg img{display:none}
.read .rplay{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:54px;height:54px;border-radius:50%;background:rgba(255,255,255,.92);display:flex;align-items:center;justify-content:center;box-shadow:0 8px 22px -6px rgba(20,20,19,.5)}
.read .rplay::after{content:"";width:0;height:0;border-left:16px solid var(--coral);border-top:10px solid transparent;border-bottom:10px solid transparent;margin-left:4px}
.read .rbody{padding:18px 20px 22px;font-size:15.5px;font-weight:500}

/* WINS grid (homepage 3-up cards) */
.wins3{display:grid;grid-template-columns:1fr;gap:24px}
@media(min-width:820px){.wins3{grid-template-columns:repeat(3,1fr)}}
.wincard{background:#fff;border-radius:18px;overflow:hidden;box-shadow:0 1px 0 var(--edge),0 18px 40px -28px rgba(20,20,19,.4);display:flex;flex-direction:column}
.wincard .media{position:relative;width:100%;aspect-ratio:16/9;background:var(--grad);overflow:hidden;cursor:pointer;border:0;padding:0;display:block}
.wincard .media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center;display:block}
.wincard .body{padding:20px 22px 24px}
.wincard .who{font-size:12.5px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--terracotta)}
.wincard h3{font-size:24px;margin:6px 0 12px}
.wincard .ba{display:flex;gap:10px;font-size:13px;margin-bottom:12px}
.wincard .ba div{flex:1;background:var(--bone);border-radius:10px;padding:9px 11px}
.wincard .ba .k{display:block;font-weight:700;color:var(--muted);font-size:11px;letter-spacing:.04em;text-transform:uppercase;margin-bottom:3px}
.wincard .quote{font-size:14.5px;font-style:italic;color:var(--ink)}

/* MASONRY (wins page) */
.masonry{column-count:1;column-gap:30px}
@media(min-width:640px){.masonry{column-count:2}}
@media(min-width:980px){.masonry{column-count:3}}
.vcard{break-inside:avoid;-webkit-column-break-inside:avoid;page-break-inside:avoid;display:inline-block;width:100%;margin:0 0 30px;background:#fff;border-radius:18px;overflow:hidden;box-shadow:0 1px 0 var(--edge),0 18px 40px -28px rgba(20,20,19,.4)}
.vcard .media{position:relative;width:100%;aspect-ratio:16/9;background:var(--grad);overflow:hidden;cursor:pointer;border:0;padding:0;display:block}
.vcard .media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center;display:block}
/* play button + duration + lightbox (shared) */
.vplay{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:60px;height:60px;border-radius:50%;background:rgba(255,255,255,.92);display:flex;align-items:center;justify-content:center;box-shadow:0 8px 24px -6px rgba(20,20,19,.55);transition:transform .2s,background .2s;z-index:2}
.media:hover .vplay{transform:translate(-50%,-50%) scale(1.08);background:#fff}
.vplay::after{content:"";width:0;height:0;border-left:18px solid var(--coral);border-top:11px solid transparent;border-bottom:11px solid transparent;margin-left:5px}
.vdur{position:absolute;right:12px;bottom:12px;background:rgba(20,20,19,.78);color:#fff;font-size:12px;font-weight:600;padding:4px 9px;border-radius:6px;z-index:2}
.lb{position:fixed;inset:0;z-index:100;background:rgba(20,20,19,.88);display:none;align-items:center;justify-content:center;padding:20px;backdrop-filter:blur(4px)}
.lb.open{display:flex}
.lb-inner{position:relative;width:100%;max-width:min(92vw,900px)}
.lb-inner.portrait{max-width:min(92vw,460px)}
.lb-frame{position:relative;width:100%;padding-top:56.25%;background:#000;border-radius:12px;overflow:hidden}
.lb-frame.portrait{padding-top:177.78%}
.lb-frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.lb-close{position:absolute;top:-46px;right:0;background:none;border:0;color:#fff;font-size:32px;cursor:pointer;line-height:1}
.ribbon{position:absolute;left:14px;top:14px;background:var(--plum);color:#fff;font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:5px 10px;border-radius:6px;z-index:2}
.vcard .body{padding:20px 22px 24px}
.vcard .name{font-family:'Cormorant Infant',serif;font-size:27px;font-weight:600;line-height:1}
.vcard .niche{font-size:12.5px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--terracotta);margin:7px 0 12px}
.vcard .result{font-size:16.5px;font-weight:600}

/* STORY prose (about) */
.prose h2{font-size:clamp(30px,4vw,46px);margin:0 0 8px}
.prose h3{font-size:clamp(23px,2.8vw,30px);margin:34px 0 10px;color:var(--terracotta)}
.prose p{font-size:17px;color:#2f2b26;margin:0 0 16px}
.prose .pull{font-family:'Cormorant Infant',serif;font-size:clamp(26px,3.6vw,38px);color:var(--coral);font-style:italic;margin:26px 0;line-height:1.15}
.prose .lead{font-size:19px}

/* FAQ */
.faq{max-width:820px;margin:0 auto}
.faq details{background:#fff;border:1px solid var(--edge);border-radius:14px;margin-bottom:12px;overflow:hidden}
.faq summary{cursor:pointer;list-style:none;padding:18px 22px;font-weight:600;font-size:16px;display:flex;justify-content:space-between;gap:12px;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--coral);font-size:22px;line-height:1}
.faq details[open] summary::after{content:"\2013"}
.faq .fa{padding:0 22px 20px;font-size:15px;color:var(--muted)}

/* inline case-study "read full" accordion (wins) */
.rdetails{margin-top:14px;border-top:1px solid var(--edge);padding-top:12px}
.rdetails summary{cursor:pointer;font-size:13.5px;font-weight:600;color:var(--coral);list-style:none;display:flex;align-items:center;justify-content:space-between}
.rdetails summary::-webkit-details-marker{display:none}
.rdetails summary::after{content:"+";font-size:16px}
.rdetails[open] summary::after{content:"\2013"}
.rdetails .db{margin-top:12px;font-size:14px;color:var(--muted)}
.rdetails .db b{color:var(--ink)}
.rdetails .db p{margin-bottom:9px}

/* FINAL CTA */
.final{position:relative;overflow:hidden;color:#fff;text-align:center;padding:88px 0}
.final::before{content:"";position:absolute;inset:0;background:var(--grad);z-index:0}
.final .wrap{position:relative;z-index:1}
.final h2{font-size:clamp(38px,5.4vw,64px);color:#fff}
.final p{max-width:600px;margin:18px auto 0;font-size:18px;color:rgba(255,255,255,.94)}
.final .hero-cta{justify-content:center;margin-top:28px}
.final .btn-ghost{color:#fff;border-color:#fff}
.final .btn-ghost:hover{background:#fff;color:var(--ink)}
.tagline{font-family:'Cormorant Infant',serif;font-size:clamp(28px,4vw,44px);color:#fff;margin-top:26px}

/* FOOTER */
footer.site{background:var(--ink);color:var(--cream);padding:48px 0 40px}
footer.site .fgrid{display:grid;grid-template-columns:1fr;gap:26px;text-align:center}
@media(min-width:760px){footer.site .fgrid{grid-template-columns:1.4fr 1fr 1fr;text-align:left}}
footer.site .mark{color:#fff}
footer.site .ftag{font-family:'Cormorant Infant',serif;font-size:22px;margin-top:8px;opacity:.9}
footer.site h4{font-size:13px;letter-spacing:.1em;text-transform:uppercase;opacity:.7;margin-bottom:12px;font-family:'Inter',sans-serif;font-weight:600}
footer.site a{display:block;color:var(--cream);text-decoration:none;opacity:.85;font-size:14px;margin-bottom:8px}
footer.site a:hover{opacity:1;color:var(--sunset)}
footer.site .fbar{border-top:1px solid rgba(255,255,255,.14);margin-top:34px;padding-top:20px;text-align:center;font-size:12.5px;opacity:.62}
.updated{text-align:center;font-size:12.5px;color:var(--muted);padding:18px 0}

/* LIGHTBOX */
.lb{position:fixed;inset:0;z-index:100;background:rgba(20,20,19,.86);display:none;align-items:center;justify-content:center;padding:20px;backdrop-filter:blur(4px)}
.lb.open{display:flex}
.lb-inner{position:relative;width:100%;max-width:min(92vw,520px)}
.lb-frame{position:relative;width:100%;padding-top:177.78%;background:#000;border-radius:12px;overflow:hidden}
.lb-frame.land{padding-top:56.25%}
.lb-frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.lb-close{position:absolute;top:-46px;right:0;background:none;border:0;color:#fff;font-size:30px;cursor:pointer;line-height:1}

/* mobile nav */
@media(max-width:759px){
  .navtoggle{display:block;background:none;border:0;font-size:22px;cursor:pointer;color:var(--ink)}
  .nav-links{position:absolute;top:64px;left:0;right:0;background:var(--cream);border-bottom:1px solid var(--edge);flex-direction:column;gap:0;padding:8px 0;display:none}
  .nav-links.open{display:flex}
  .nav-links a{padding:12px 24px;width:100%}
  .nav-cta{display:inline-block;margin:10px 24px}
}